A-Z Systems Marketing Blog

Some time ago I wrote two posts on so called One Time Offer (OTO), where I questioned the benefits of this widely used method of squeezing more money out of the customer.
Here are these two posts in order they’ve been published:
A Beast Called ‚OTO (One Time Offer)
Taming The OTO Beast (One Time Offer)
I’d really appreciate [...]

The same day I posted The Beast Called OTO I bumped into another example of One Time Offer used in an annoying and non-productive way.
I tried to sign up for a “free” newsletter and membership site and, when trying to get to the site, was presented with three OTO’s one after another, almost identical to [...]

If you search the Web for articles and posts on One Time Offer and read some of them, including the comments, you will find that the feelings about OTO vary from love and infatuation (mostly from sellers), to displeasure and even hate (mostly from buyers).
I already had a post not very long ago on a [...]